The effect of perceived ease of use on intention to use QRIS among university students in Surabaya

Authors

  • Delatistya Dwi Ariyanti Universitas Airlangga, Surabaya, Indonesia Author
  • Sabrina Permata Hati Hardianto Universitas Airlangga, Surabaya, Indonesia Author
  • Amaliyah Amaliyah Universitas Airlangga, Surabaya, Indonesia Author
  • Erindah Dimisyqiyani Universitas Airlangga, Surabaya, Indonesia Author
  • Gagas Gayuh Aji Universitas Airlangga, Surabaya, Indonesia Author
  • Rizky Amalia Sinulingga Universitas Airlangga, Surabaya, Indonesia Author

DOI:

https://doi.org/10.67964/nwympm02

Keywords:

Perceived ease of use, QRIS usage intention, QRIS, Surabaya university students, Digital payment acceptance

Abstract

The growing use of QRIS as a digital payment system highlights the importance of perceived ease of use in understanding students’ intention to use it. This study aims to analyze the effect of perceived ease of use on intention to use QRIS among university students in Surabaya. A quantitative associative design was employed through a survey of 104 QRIS users selected using purposive sampling, with simple linear regression analysis conducted using SPSS. The results show that perceived ease of use has a positive and significant effect on intention to use QRIS (β = 0.705; t = 10.033; p < 0.001), with an R² value of 0.497. This finding indicates that perceived ease of use explains 49.7% of the variance in QRIS usage intention within the study sample. The study contributes empirical evidence on the application of the Technology Acceptance Model to QRIS adoption in the context of university students in Surabaya.

Abstrak

Perkembangan penggunaan QRIS sebagai sistem pembayaran digital menjadikan persepsi kemudahan penggunaan penting untuk dipahami dalam menjelaskan minat mahasiswa menggunakannya. Penelitian ini bertujuan menganalisis pengaruh persepsi kemudahan penggunaan terhadap minat menggunakan QRIS pada mahasiswa di Surabaya. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif melalui survei terhadap 104 mahasiswa pengguna QRIS yang dipilih menggunakan purposive sampling, dengan analisis regresi linear sederhana menggunakan SPSS. Hasil penelitian menunjukkan bahwa persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap minat menggunakan QRIS (β = 0,705; t = 10,033; p < 0,001), dengan nilai R² sebesar 0,497. Temuan ini menunjukkan bahwa persepsi kemudahan penggunaan menjelaskan 49,7% variasi minat menggunakan QRIS dalam sampel penelitian. Penelitian berkontribusi memberikan bukti empiris mengenai penerapan Technology Acceptance Model pada penggunaan QRIS dalam konteks mahasiswa di Surabaya.

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Published

2026-10-15

Issue

Vol. 1 No. 2 (2026): Novera: Journal of Economics and Business

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Copyright (c) 2026 Delatistya Dwi Ariyanti, Sabrina Permata Hati Hardianto, Amaliyah Amaliyah, Erindah Dimisyqiyani, Gagas Gayuh Aji, Rizky Amalia Sinulingga (Author)

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How to Cite

Ariyanti, D. D., Hardianto, S. P. H., Amaliyah, A., Dimisyqiyani, E., Aji, G. G., & Sinulingga, R. A. (2026). The effect of perceived ease of use on intention to use QRIS among university students in Surabaya. Novera: Journal of Economics and Business, 1(2), 243-267. https://doi.org/10.67964/nwympm02