Societa: Journal of Society and Change
type: channel
description: Societa: Journal of Society and Change is an international peer-reviewed multidisciplinary journal that provides a platform for researchers, academics, professionals, and policymakers to publish original research articles, review articles, conceptual papers, and case studies that advance scientific knowledge, innovation, and sustainable societal development. Derived from the Latin word societa, meaning society and human association, the journal promotes interdisciplinary collaboration to address contemporary challenges and generate meaningful contributions to society. The journal welcomes submissions from diverse disciplines, including social sciences, humanities, education, economics and business, accounting, communication, religious studies, information systems, artificial intelligence, engineering, and other interdisciplinary fields, provided that the studies demonstrate scientific merit and societal relevance. Societa: Journal of Society and Change is committed to maintaining high publication standards through a rigorous double-blind peer-review process, publication ethics, and academic integrity.
language: en
publication name: Societa: Journal of Society and Change
items: Governing traditional cultural expressions as artificial intelligence training data: Reconstructing communal consent and data transparency in Indonesia
items: Rethinking conventional and Islamic economics: An integrated conceptual framework for addressing contemporary socio-economic challenges
items: Triadic convergence of Iman, Islam, and Ihsan for building an ethical digital society in the era of Artificial Intelligence
items: Toward a secure digital society: The influence of digital security awareness on students' personal data protection behavior
items: Toward the dehumanization of Islamic Education teachers: A conceptual synthesis of workload complexity in the Merdeka Curriculum
items: Building user trust in the digital society: The influence of perceived data security on the DANA digital wallet application
items: Mapping digital song popularity characteristics as a foundation for popular song identification in society
items: The effects of brand collaboration, brand image, and digital campaign on purchase intention in the digital society: The case of Extra Joss × Agak Laen
items: Towards stronger paving blocks: The combined effects of cement–sand mix proportion and geometry on compressive strength
items: Negotiating religious moderation in digital narratives: A digital netnography of the Cidahu shelter house conflict on YouTube
items: Developing an artificial intelligence-based decision support system for personalized sunscreen recommendation using the Preference Selection Index method
items: Shifting consumer behavior in the digital marketing ecosystem: Insights from marketing messages targeting Generation Z
items: Implementing public relations strategies in digital nutrition communication: Evidence from MTATV
items: Accounting, power, and emancipation: A systematic literature review of critical accounting perspectives

Governing traditional cultural expressions as artificial intelligence training data: Reconstructing communal consent and data transparency in Indonesia
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description: The use of traditional cultural expressions as training data for generative artificial intelligence systems raises legal questions that individual copyright doctrine cannot adequately resolve. This study examines the legal status of traditional cultural expressions, the legitimacy of their use as training data, the position of source communities, and developers' transparency obligations under Indonesian law. It employs doctrinal legal research using statutory, conceptual, and comparative approaches. The findings demonstrate that Indonesian law recognizes state stewardship, inventory obligations, commercial-use authorization, and benefit sharing but does not regulate the classification of model training, procedures for communal consent, source traceability, or legal remedies. This article proposes the Cultural Training Data Legality Test, integrating legal status, community provenance, lawful acquisition, layered consent, purpose limitation, cultural integrity, transparency, benefit sharing, and remedies. For high-risk commercial uses, state authorization and representative community consent should apply cumulatively, with transparency serving as a foundation for accountability. Abstrak Pemanfaatan ekspresi budaya tradisional sebagai data pelatihan bagi sistem kecerdasan artifisial generatif menimbulkan persoalan hukum yang belum dapat dijawab secara memadai oleh rezim hak cipta individual. Penelitian ini menganalisis status hukum ekspresi budaya tradisional, legalitas penggunaannya sebagai data pelatihan, kedudukan komunitas asal, serta kewajiban transparansi pengembang dalam hukum Indonesia. Penelitian ini menggunakan metode penelitian hukum doktrinal dengan pendekatan peraturan perundang-undangan, konseptual, dan perbandingan. Hasil penelitian menunjukkan bahwa hukum Indonesia telah mengakui penguasaan negara, kewajiban inventarisasi, izin pemanfaatan komersial, dan pembagian manfaat, tetapi belum mengatur klasifikasi pelatihan model, prosedur persetujuan komunal,…
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creator: Muhammad Abdul Azis
creator: Riski Ananda Kusuma Putri
creator: Alya Synthia Kurniawati
creator: Muhammad Thufail Ariiq
rights: Copyright (c) 2026 Muhammad Abdul Azis, Riski Ananda Kusuma Putri, Alya Synthia Kurniawati, Muhammad Thufail Ariiq (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-18
publication date: 2026-07-18
starting page: 186
ending page: 199

Rethinking conventional and Islamic economics: An integrated conceptual framework for addressing contemporary socio-economic challenges
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description: Although the differences between conventional and Islamic economics have been widely examined, the conceptual relationships among paradigms, development goals, economic instruments, public policy, and responses to contemporary socio-economic challenges remain insufficiently integrated. This study comparatively examines how conventional and Islamic economics respond to contemporary socio-economic challenges by developing a systematic conceptual framework. It employs a qualitative approach using a conceptual paper design based on library research, with data analyzed through comparative qualitative analysis and thematic analysis. The findings demonstrate that the differing responses of the two economic systems originate from their underlying paradigms, which shape development goals, economic instruments, and public policy orientations. Conventional economics emphasizes market efficiency and economic growth, whereas Islamic economics integrates economic efficiency with distributive justice, social responsibility, and ethical values. This study contributes by proposing an integrated conceptual framework that clarifies the interrelationships among these dimensions in explaining how both economic systems respond to contemporary socio-economic challenges. Abstrak Perbedaan paradigma antara ekonomi konvensional dan ekonomi Islam telah banyak dikaji. Namun, hubungan konseptual antara paradigma, tujuan pembangunan, instrumen ekonomi, kebijakan publik, dan respons terhadap tantangan sosial-ekonomi kontemporer masih belum dijelaskan secara terpadu. Penelitian ini bertujuan menganalisis secara komparatif respons ekonomi konvensional dan ekonomi Islam terhadap tantangan sosial-ekonomi kontemporer melalui pengembangan kerangka konseptual yang sistematis. Penelitian ini menggunakan pendekatan kualitatif dengan desain conceptual paper berbasis library research, yang dianalisis melalui comparative qualitative analysis dan thematic analysis. Hasil penelitian menunjukkan bahwa perbedaan…
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creator: Vina Rahayu Chairunnisa
creator: Amirul Bakhri
rights: Copyright (c) 2026 Vina Rahayu Chairunnisa, Amirul Bakhri (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-19
publication date: 2026-07-19
starting page: 200
ending page: 215

Triadic convergence of Iman, Islam, and Ihsan for building an ethical digital society in the era of Artificial Intelligence
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description: The rapid development of Artificial Intelligence (AI) has increased the complexity of digital communication, yet existing studies predominantly emphasize technological governance rather than strengthening human spiritual agency as the primary controller of human–AI interaction. This study aims to formulate a Triadic Convergence model integrating the dimensions of Iman, Islam, and Ihsan to construct the characteristics of the Digital Insan Kamil as the controller of digital society. This study employed a qualitative library research approach using conceptual analysis of Islamic theology, digital communication, and Artificial Intelligence literature through an interactive analytical model. The findings demonstrate that Iman functions as an epistemological foundation through Tabayyun, Islam provides normative guidance based on Maqasid al-Shariah, and Ihsan establishes an ethical foundation through Muraqabah. The integration of these three dimensions produces the Digital Insan Kamil model, positioning humans as moral agents who direct AI utilization. This model enriches communication theology studies while offering a new paradigm for developing an ethical digital society. Abstrak Perkembangan Artificial Intelligence (AI) telah meningkatkan kompleksitas komunikasi digital. Namun, kajian yang ada masih lebih berfokus pada regulasi teknologi daripada penguatan agensi spiritual manusia sebagai pengendali utama dalam interaksi manusia–AI. Penelitian ini bertujuan merumuskan model Triadic Convergence yang mengintegrasikan dimensi Iman, Islam, dan Ihsan untuk membangun karakteristik Digital Insan Kamil sebagai pengendali masyarakat digital. Penelitian ini menggunakan pendekatan kualitatif dengan desain library research melalui analisis konseptual terhadap literatur mengenai teologi Islam, komunikasi digital, dan Artificial Intelligence menggunakan model analisis interaktif. Hasil penelitian menunjukkan bahwa dimensi Iman berfungsi sebagai landasan epistemologis melalui Tabayyu…
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creator: Samsuriyanto Samsuriyanto
creator: Andina Firmandari Imani
rights: Copyright (c) 2026 Samsuriyanto, Andina Firmandari Imani (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-17
publication date: 2026-07-17
starting page: 172
ending page: 185

Toward a secure digital society: The influence of digital security awareness on students' personal data protection behavior
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description: The growth of the digital society has increased technology use while simultaneously amplifying the risk of personal data breaches, yet the relationship between digital security awareness and personal data protection behavior among university students remains underexplored. This study aimed to examine the influence of digital security awareness on the personal data protection behavior of students at Universitas Methodist Indonesia. A quantitative causal-associative approach was employed involving 102 respondents selected through convenience sampling, with data collected using questionnaires and analyzed through simple linear regression. The findings revealed that digital security awareness had a positive and significant effect on personal data protection behavior (B = 0.621; t = 9.876; p < 0.001) and explained 49.4% of the behavioral variance (R² = 0.494). These findings highlight that strengthening digital security awareness is fundamental to fostering personal data protection behavior and provides empirical support for enhancing cybersecurity literacy initiatives within the digital society. Abstrak Perkembangan masyarakat digital meningkatkan intensitas penggunaan teknologi sekaligus memperbesar risiko kebocoran data pribadi. Namun, hubungan antara kesadaran keamanan digital dan perilaku perlindungan data pribadi mahasiswa masih belum banyak dikaji secara empiris. Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran keamanan digital terhadap perilaku perlindungan data pribadi mahasiswa Universitas Methodist Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif kausal terhadap 102 responden yang dipilih melalui teknik convenience sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa kesadaran keamanan digital berpengaruh positif dan signifikan terhadap perilaku perlindungan data pribadi (B = 0,621; t = 9,876; p < 0,001), dengan kemampuan menjel…
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creator: Lucia Apria
creator: Darwis Robinson Manalu
rights: Copyright (c) 2026 Lucia Apria, Darwis Robinson Manalu (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-15
publication date: 2026-07-15
starting page: 159
ending page: 171

Toward the dehumanization of Islamic Education teachers: A conceptual synthesis of workload complexity in the Merdeka Curriculum
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description: The implementation of the Merdeka Curriculum has increased teachers' workload through expanding administrative demands, yet previous studies have examined teacher workload, role strain, and dehumanization separately, leaving the underlying mechanism, particularly for Islamic Education (PAI) teachers, insufficiently explained. This study aims to analyze the mechanism of PAI teachers' dehumanization by examining the relationship between educational regulations, the implementation of the Merdeka Curriculum, the professional characteristics of PAI teachers, and the resulting professional consequences. This study employed a library research approach using a conceptual synthesis method based on educational regulations, policy documents, and relevant scholarly literature. The findings reveal that the dehumanization of PAI teachers is not merely a consequence of increasing administrative responsibilities but results from the interaction among expanding regulations, transformed professional responsibilities, and the multidimensional pedagogical, moral, and spiritual roles of PAI teachers. This study contributes a conceptual model explaining the mechanism of teacher dehumanization as a foundation for developing a more humanistic implementation of the Merdeka Curriculum. Abstrak Implementasi Kurikulum Merdeka meningkatkan kompleksitas beban kerja guru melalui perluasan tuntutan administratif, namun kajian sebelumnya masih membahas beban kerja, konflik peran, dan dehumanisasi guru secara terpisah sehingga mekanisme hubungan antarfenomena tersebut, khususnya pada guru Pendidikan Agama Islam (PAI), belum dijelaskan secara komprehensif. Penelitian ini bertujuan menganalisis mekanisme dehumanisasi guru PAI melalui hubungan antara regulasi pendidikan, implementasi Kurikulum Merdeka, karakteristik profesi guru, dan konsekuensi profesional yang ditimbulkannya. Penelitian menggunakan pendekatan library research dengan metode sintesis konseptual melalui analisis regulasi, dokumen kebija…
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creator: Eva Kumalasari
creator: Nayla Wirdatun Ni’ammah
creator: Imam Junaris
rights: Copyright (c) 2026 Eva Kumalasari, Nayla Wirdatun Ni’ammah, Imam Junaris (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-13
publication date: 2026-07-13
starting page: 126
ending page: 142

Building user trust in the digital society: The influence of perceived data security on the DANA digital wallet application
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description: The rapid adoption of digital wallets within society has intensified concerns regarding data security. However, previous studies examining the influence of perceived data security on user trust have primarily focused on statistical relationships without explaining the conceptual mechanism underlying trust formation. This study aims to examine the influence of perceived data security on user trust in the DANA digital wallet application. A quantitative approach employing simple linear regression was conducted using questionnaire data collected from 75 DANA users at Methodist University of Indonesia through a five-point Likert scale. The findings reveal that perceived data security has a positive and statistically significant effect on user trust (R² = 0.738; t = 14.343; p < 0.001), indicating that stronger perceptions of data security lead to higher levels of user trust in digital financial services. This study contributes by proposing a conceptual framework that explains the trust formation process while providing practical recommendations for digital wallet providers to strengthen security systems and enhance public trust in digital transactions. Abstrak Pesatnya penggunaan dompet digital di masyarakat meningkatkan kebutuhan akan keamanan data, namun penelitian mengenai pengaruh persepsi keamanan data terhadap kepercayaan pengguna masih terbatas pada hubungan statistik dan belum menjelaskan mekanisme konseptual pembentukan kepercayaan. Penelitian ini bertujuan menganalisis pengaruh persepsi keamanan data terhadap kepercayaan pengguna aplikasi DANA. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear sederhana terhadap 75 mahasiswa pengguna DANA di Universitas Methodist Indonesia melalui kuesioner berbasis skala Likert. Hasil penelitian menunjukkan bahwa persepsi keamanan data berpengaruh positif dan signifikan terhadap kepercayaan pengguna (R² = 0,738; t = 14,343; p < 0,001), yang mengindikasikan bahwa semakin tinggi persepsi keamanan, s…
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creator: Jenny Karunia Putri Zai
creator: Darwis Robinson Manalu
rights: Copyright (c) 2026 Jenny Karunia Putri Zai, Darwis Robinson Manalu (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-11
publication date: 2026-07-11
starting page: 93
ending page: 109

Mapping digital song popularity characteristics as a foundation for popular song identification in society
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description: Song popularity on digital platforms has increasingly influenced public music preferences. However, differences in popularity metrics across Spotify, YouTube, and TikTok have resulted in fragmented approaches to identifying popular songs, preventing a comprehensive representation of song popularity. This study aims to identify song popularity characteristics by integrating cross-platform popularity metrics using the K-Means clustering algorithm. A quantitative approach was employed using primary data collected from questionnaires administered to 71 respondents and secondary data consisting of 500 songs selected from the Most Streamed Spotify Songs 2024 dataset. The data were analyzed using Z-transformation normalization and the K-Means clustering algorithm. The findings identified three principal popularity characteristics—Low Popular, Viral Popular, and Stable Popular—demonstrating that TikTok virality does not necessarily reflect overall song popularity across digital platforms. This study contributes by proposing a conceptual framework for Popular Song Identification based on the integration of cross-platform popularity metrics, offering a more comprehensive approach to identifying popular songs for society, the digital music industry, and the development of music recommendation systems. Abstrak Popularitas lagu pada platform digital semakin memengaruhi preferensi musik masyarakat. Namun, perbedaan metrik popularitas pada Spotify, YouTube, dan TikTok menyebabkan identifikasi lagu populer masih dilakukan secara parsial sehingga belum mampu merepresentasikan popularitas lagu secara menyeluruh. Penelitian ini bertujuan mengidentifikasi karakteristik popularitas lagu melalui integrasi metrik lintas platform menggunakan algoritma K-Means Clustering. Penelitian menggunakan pendekatan kuantitatif dengan data primer berupa kuesioner yang melibatkan 71 responden dan data sekunder berupa 500 lagu yang dipilih dari dataset Most Streamed Spotify Songs 2024. Data dianalisis m…
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creator: Viona Anjani Greit Lumban Toruan
creator: Darwis Robinson Manalu
rights: Copyright (c) 2026 Viona Anjani Greit Lumban Toruan, Darwis Robinson Manalu (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-11
publication date: 2026-07-11
starting page: 109
ending page: 125

The effects of brand collaboration, brand image, and digital campaign on purchase intention in the digital society: The case of Extra Joss × Agak Laen
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description: Brand rejuvenation strategies through brand collaboration are increasingly adopted to attract public attention; however, limited evidence explains the simultaneous effects of Brand Collaboration, Brand Image, and Digital Campaign on consumers' Purchase Intention. This study aims to examine the influence of these three variables on Purchase Intention in the Extra Joss × Agak Laen collaboration. A quantitative survey was conducted involving 120 respondents who had been exposed to the collaboration campaign through social media, and the data were analyzed using multiple linear regression with IBM SPSS Statistics. The findings reveal that Brand Collaboration, Brand Image, and Digital Campaign have positive and significant effects on Purchase Intention, with Brand Image emerging as the strongest predictor. The proposed model explains 63.8% of the variance in Purchase Intention. These findings highlight that brand rejuvenation, supported by a strong brand image and effective digital communication, can enhance public purchase intention and provide practical guidance for companies in developing marketing strategies that are more responsive to changing consumer behavior. Abstrak Strategi brand rejuvenation melalui kolaborasi merek semakin banyak diterapkan untuk menarik perhatian masyarakat, namun masih terdapat kesenjangan mengenai pengaruh simultan Brand Collaboration, Brand Image, dan Digital Campaign terhadap Purchase Intention konsumen. Penelitian ini bertujuan menganalisis pengaruh ketiga variabel tersebut terhadap Purchase Intention pada kolaborasi Extra Joss × Agak Laen. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 120 responden yang mengetahui kampanye kolaborasi melalui media sosial, kemudian dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa Brand Collaboration, Brand Image, dan Digital Campaign berpengaruh positif dan signifikan terhadap Purchase Intention, dengan Br…
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creator: Umi Cholifah
creator: Rina Muskamah
creator: Silvy Dewi Anggraini
creator: Novia Isriyah
creator: Reni Kumalasari
creator: Putri Nurus Sa'idah
creator: Regita Nuruz Zahro
rights: Copyright (c) 2026 Umi Cholifah, Rina Muskamah, Silvy Dewi Anggraini, Novia Isriyah, Reni Kumalasari, Putri Nurus Sa'idah, Regita Nuruz Zahro (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-14
publication date: 2026-07-14
starting page: 143
ending page: 158

Towards stronger paving blocks: The combined effects of cement–sand mix proportion and geometry on compressive strength
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description: The compressive strength of paving blocks is influenced not only by mix proportion but also by geometric configuration, yet comparative studies addressing both factors using local materials remain limited. This study aimed to analyze the effects of cement–sand mix proportion and paving block geometry on compressive strength. A quantitative experimental approach was employed through laboratory testing of two paving block types (Paving Stone and Eskoosix) using four cement–sand mix proportions (1:2, 1:3, 1:4, and 1:5) following SNI 03-1745-2000. The results showed that the 1:2 mix proportion produced the highest compressive strength, reaching 403.13 kg/cm² for Paving Stone and 401.84 kg/cm² for Eskoosix, whereas the 1:5 mix proportion yielded the lowest values. In addition, Paving Stone consistently exhibited higher compressive strength than Eskoosix. The findings demonstrate that mix proportion is the primary factor governing compressive strength, while paving block geometry contributes to optimizing stress distribution, providing a practical reference for developing local-material-based paving blocks. Abstrak Perbedaan kuat tekan paving block tidak hanya dipengaruhi oleh komposisi campuran, tetapi juga oleh bentuk geometrinya, sementara kajian yang membandingkan kedua faktor tersebut pada paving block berbasis material lokal masih terbatas. Penelitian ini bertujuan menganalisis pengaruh variasi komposisi semen-pasir dan bentuk paving block terhadap kuat tekan. Penelitian menggunakan metode kuantitatif dengan pendekatan eksperimental melalui pengujian laboratorium terhadap dua tipe paving block (Paving Stone dan Eskoosix) dengan empat variasi campuran semen-pasir (1:2, 1:3, 1:4, dan 1:5) sesuai SNI 03-1745-2000. Hasil penelitian menunjukkan bahwa campuran 1:2 menghasilkan kuat tekan tertinggi, yaitu 403,13 kg/cm² pada tipe Paving Stone dan 401,84 kg/cm² pada tipe Eskoosix, sedangkan campuran 1:5 menghasilkan nilai terendah. Selain itu, tipe Paving Stone secara konsis…
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creator: Julianto Lubis
rights: Copyright (c) 2026 Julianto Lubis (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-08
publication date: 2026-07-08
starting page: 61
ending page: 74

Negotiating religious moderation in digital narratives: A digital netnography of the Cidahu shelter house conflict on YouTube
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description: Religious conflicts on social media have increasingly evolved into contests of digital narratives, yet studies mapping the four pillars of religious moderation through a digital netnography approach remain limited. This study aims to analyze the manifestations of national commitment, tolerance, anti-violence, and accommodation to local culture in digital narratives surrounding the Cidahu shelter house conflict in Sukabumi. A qualitative approach employing digital netnography was applied to 228 YouTube comments collected from two news videos published by Kompas TV and analyzed using thematic analysis. The findings reveal that national commitment was primarily reflected in discussions on legality, government authority, and law enforcement, whereas tolerance emerged as the most challenged pillar due to the dominance of hate speech, stereotypes, and polarization (33.3%). Meanwhile, anti-violence and dialogue-oriented narratives appeared less frequently. This study contributes to the literature by providing an empirical mapping of digital narratives based on the four pillars of religious moderation and highlighting the need to reorient Islamic education toward digital literacy and dialogic communication. Abstrak Konflik keagamaan di media sosial terus berkembang menjadi kontestasi narasi digital, namun kajian yang memetakan manifestasi empat pilar moderasi beragama melalui pendekatan digital netnography masih terbatas. Penelitian ini bertujuan menganalisis manifestasi komitmen kebangsaan, toleransi, anti-kekerasan, dan akomodatif terhadap budaya lokal dalam narasi digital mengenai konflik rumah singgah di Cidahu, Sukabumi. Penelitian menggunakan pendekatan kualitatif dengan metode digital netnography terhadap 228 komentar YouTube yang diperoleh dari dua video berita Kompas TV dan dianalisis menggunakan thematic analysis. Hasil penelitian menunjukkan bahwa komitmen kebangsaan termanifestasi melalui narasi legalitas, pemerintah, dan penegakan hukum, sedangkan toleransi men…
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creator: Akrima Hilda
creator: Septiana Putri
creator: Dwi Maidatus Salwa
creator: Della Rinjani
creator: Zahra Prasasti Abasiyah
creator: Rosita Fitri Andini
creator: Nawang Wulan
creator: Arditya Prayogi
rights: Copyright (c) 2026 Akrima Hilda, Septiana Putri, Dwi Maidatus Salwa, Della Rinjani, Zahra Prasasti Abasiyah, Rosita Fitri Andini, Nawang Wulan, Arditya Prayogi (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-10
publication date: 2026-07-10
starting page: 75
ending page: 92

Developing an artificial intelligence-based decision support system for personalized sunscreen recommendation using the Preference Selection Index method
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description: Increasing ultraviolet radiation exposure and the low adoption of sunscreen among men, compounded by difficulties in selecting products suitable for different skin types, highlight the need for a more objective and personalized recommendation system. This study aims to develop a web-based Artificial Intelligence Decision Support System (AI-DSS) using the Preference Selection Index (PSI) method to recommend sunscreen products according to users' skin types. A Research and Development approach with the Extreme Programming (XP) model was employed, involving a survey of 249 male students, evaluation of 10 sunscreen alternatives using five criteria, and system validation through Root Mean Square Error (RMSE). The results indicate that Active Ingredient Count (0.598) and Product Label Claims (0.536) are the most influential criteria, while Amaterasun UV Sunscreen Serum achieved the highest preference score (0.95). The system achieved an RMSE of 0.0089, demonstrating excellent computational accuracy. This study contributes an objective, accurate, and data-driven AI-based recommendation system to support personalized sunscreen selection. Abstrak Paparan radiasi ultraviolet dan rendahnya penggunaan sunscreen pada laki-laki, yang diperparah oleh kesulitan memilih produk sesuai tipe kulit, menunjukkan perlunya sistem rekomendasi yang lebih objektif dan personal. Penelitian ini bertujuan mengembangkan Artificial Intelligence Decision Support System (AI-DSS) berbasis web menggunakan metode Preference Selection Index (PSI) untuk merekomendasikan produk sunscreen berdasarkan karakteristik tipe kulit pengguna. Penelitian menggunakan pendekatan Research and Development dengan model Extreme Programming (XP), melibatkan survei terhadap 249 mahasiswa, evaluasi 10 alternatif sunscreen berdasarkan lima kriteria, serta validasi sistem menggunakan Root Mean Square Error (RMSE). Hasil penelitian menunjukkan bahwa Active Ingredient Count (0.598) dan Product Label Claims (0.536) merupakan kri…
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creator: Aulia Augusta
creator: Gayatri Dwi Santika
rights: Copyright (c) 2026 Aulia Augusta, Gayatri Dwi Santika (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-06
publication date: 2026-07-06
starting page: 44
ending page: 60

Shifting consumer behavior in the digital marketing ecosystem: Insights from marketing messages targeting Generation Z
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description: The rapid growth of digital marketing has transformed how companies engage with Generation Z consumers. However, many marketing strategies continue to rely on demographic segmentation, product-oriented promotion, and conventional communication, limiting the understanding of contemporary consumer behavior shifts. This study aims to analyze the marketing messages conveyed in the Instagram post “6 Kesalahan Brand Saat Marketing ke Anak Muda di 2026”. A qualitative approach employing qualitative content analysis was used to examine six marketing messages through unit identification, initial coding, category development, theme generation, and conceptual synthesis. The findings reveal three interconnected dimensions—experience, behavioral segmentation, and authentic trust—that collectively shape consumer behavior shift. The results indicate that marketing effectiveness is no longer primarily driven by product promotion or communicator popularity but by a brand's ability to create meaningful experiences, understand consumers through behavioral segmentation, and establish authentic trust. This study contributes a conceptual model, Consumer Behavior Shift in the Digital Marketing Ecosystem, which extends consumer behavior literature by integrating these three dimensions into a unified framework for digital marketing contexts. Abstrak Perkembangan pemasaran digital telah mengubah cara perusahaan berkomunikasi dengan Generasi Z, namun banyak strategi pemasaran masih berorientasi pada segmentasi demografis, promosi produk, dan komunikasi konvensional sehingga belum mampu menjelaskan pergeseran perilaku konsumen secara komprehensif. Penelitian ini bertujuan menganalisis pesan-pesan pemasaran dalam unggahan Instagram “6 Kesalahan Brand Saat Marketing ke Anak Muda di 2026”. Penelitian menggunakan pendekatan kualitatif dengan metode qualitative content analysis terhadap enam pesan pemasaran yang dianalisis melalui proses identifikasi unit analisis, pengodean awal, pengembangan kate…
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creator: Ilham Hafiz Esa Bhirawa
creator: Silvy Dewi Anggraini
creator: Naila Nilna Muna
creator: Nur Azizah
creator: Dimas Rofiqul A'la Asyari
creator: Ana Afifaturrohmah
creator: Sofiatul Ummah
rights: Copyright (c) 2026 Ilham Hafiz Esa Bhirawa, Silvy Dewi Anggraini, Naila Nilna Muna, Nur Azizah, Dimas Rofiqul A'la Asyari, Ana Afifaturrohmah, Sofiatul Ummah (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-05
publication date: 2026-07-05
starting page: 30
ending page: 43

Implementing public relations strategies in digital nutrition communication: Evidence from MTATV
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description: The rapid growth of social media has encouraged broadcasting institutions to utilize Instagram as a communication medium for disseminating health information to the public. This study aims to analyze the public relations communication strategy employed by MTATV Surakarta in promoting the Saatnya Wanita Berbicara program, particularly the Sehat dan Gizi episode, through Instagram from the perspective of Rosady Ruslan's public relations strategy framework. This study employed a qualitative descriptive method with a case study approach, using observation, interviews, documentation, and Miles and Huberman's interactive data analysis. The findings indicate that MTATV's public relations department implemented operational, persuasive and educational, cooperative, coordinative and integrative, and social responsibility strategies in an integrated manner, thereby expanding the dissemination of information while enhancing public health education. The novelty of this study lies in its analysis of the implementation of public relations communication strategies within an Islamic broadcasting institution in utilizing Instagram as a medium for nutrition education through Rosady Ruslan's public relations strategy framework. Abstrak Perkembangan media sosial mendorong lembaga penyiaran memanfaatkan Instagram sebagai media komunikasi untuk menyebarluaskan informasi kesehatan kepada masyarakat. Penelitian ini bertujuan menganalisis strategi komunikasi humas MTATV Surakarta dalam menyosialisasikan program Saatnya Wanita Berbicara episode Sehat dan Gizi melalui Instagram berdasarkan perspektif Rosady Ruslan. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus melalui observasi, wawancara, dokumentasi, dan analisis data interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa humas MTATV telah mengimplementasikan strategi operasional, persuasif dan edukatif, kerja sama, koordinatif dan integratif, serta tanggung jawab sosial secara terpadu sehingga …
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creator: Bima Soultan Ilyas
creator: Esfandani Peni Indreswari
creator: Rahmat Wisudawanto
rights: Copyright (c) 2026 Bima Soultan Ilyas, Esfandani Peni Indreswari, Rahmat Wisudawanto (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 17
ending page: 29

Accounting, power, and emancipation: A systematic literature review of critical accounting perspectives
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description: Accounting is increasingly viewed not merely as a technical reporting mechanism but as a social practice shaped by power relations and ideological interests. This study aims to analyze the critical accounting paradigm as an emancipatory instrument in contemporary accounting practice. The research employs a Systematic Literature Review (SLR) using an interpretative approach to examine ten scholarly articles obtained from reputable databases. The findings indicate that critical accounting challenges the assumption of neutrality in accounting by highlighting its role in constructing, legitimizing, and contesting social realities. The literature reveals three major themes: power relations embedded in accounting practices, emancipatory efforts through alternative and participatory forms of accountability, and epistemological reflection on the production of accounting knowledge. This study contributes to the development of critical accounting discourse by demonstrating how accounting can move beyond technical and compliance-oriented functions toward a more ethical, reflective, and socially transformative practice that promotes justice, sustainability, and epistemic pluralism. Abstrak Akuntansi semakin dipahami tidak hanya sebagai mekanisme pelaporan teknis, tetapi juga sebagai praktik sosial yang dibentuk oleh relasi kekuasaan dan kepentingan ideologis. Penelitian ini bertujuan menganalisis paradigma akuntansi kritis sebagai instrumen emansipatoris dalam praktik akuntansi kontemporer. Penelitian menggunakan metode Systematic Literature Review (SLR) dengan pendekatan interpretatif terhadap sepuluh artikel ilmiah yang diperoleh dari basis data bereputasi. Hasil penelitian menunjukkan bahwa akuntansi kritis menolak asumsi netralitas akuntansi dengan menyoroti perannya dalam membentuk, melegitimasi, dan menantang realitas sosial. Literatur yang dikaji mengungkap tiga tema utama, yaitu relasi kekuasaan dalam praktik akuntansi, upaya emansipatoris melalui bentuk akuntabilitas y…
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creator: Nadhila Latifah
creator: Ahmad Sobari
creator: Adelia Noviyanti
creator: Bukar Isa Gamara
rights: Copyright (c) 2026 Nadhila Latifah, Ahmad Sobari, Adelia Noviyanti (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-06-09
publication date: 2026-06-09
starting page: 1
ending page: 16