BHIRAWA, Ilham Hafiz Esa; ANGGRAINI, Silvy Dewi; MUNA, Naila Nilna; AZIZAH, Nur; ASYARI, Dimas Rofiqul A'la; AFIFATURROHMAH, Ana; UMMAH, Sofiatul. Shifting consumer behavior in the digital marketing ecosystem: Insights from marketing messages targeting Generation Z. Societa: Journal of Society and Change, [S. l.], v. 1, n. 1, p. 30–43, 2026. Disponível em: https://perfidiajournal.com/index.php/societa/article/view/15. Acesso em: 24 jul. 2026.