NATASYA, Navinda; ISWATI, Ria; AMALIYAH, Amaliyah; DIMISYQIYANI, Erindah; AJI, Gagas Gayuh; SINULINGGA, Rizky Amalia. The effect of TikTok-based electronic word of mouth (e-WOM) on consumer purchase intention: Evidence from Kedai Cak Dul Srikana, Indonesia. Novera: Journal of Economics and Business, [S. l.], v. 1, n. 2, p. 334–351, 2026. DOI: 10.67964/7yvx4n84. Disponível em: https://perfidiajournal.com/index.php/novera/article/view/100. Acesso em: 4 nov. 2026.